Strategic planning is a high-level organizational activity that is used to help management and staff set priorities, focus energy and resources, strengthen operations, and ensure that employees and other stakeholders are working toward common goals. Midwest Evaluation can lead your organization through a process to establish agreement around your intended and desired outcomes and results. Such processes are highly valuable during times of change or when organizational growth has become stagnated. Effective strategic planning articulates not only where an organization is going, and the actions needed to make progress, but also how it will know if it is successful.